Work Experience

2016–2017

POP, Seattle, WA

Senior UX Designer

• Prepared interview guides, developed hypotheses, selected methods, and conducted interviews to reveal user tasks, paths, and motivations for various scenarios and products.
• Constructed prototypes in Axure to simulate live experiences for user testing. Programmed HTML plugins to add realistic functionality and capture live analytics.
• Categorized user tasks in a research-driven mental model that aligned content with user goals and identified opportunities for product improvements.
• Reported findings and provided recommendations based on data collected from live interviews, remote usability tests, web analytics, and self-guided tests.
• Evaluated a loyalty program by mapping web properties and pages to primary user journeys. Discussed opportunities for improvement and growth with the client.
• Pinpointed critical touch-points to help users overcome difficult tasks and fully utilize a software service. Collaborated with content strategists to bring these insights to an annual software purchase, usage, and renewal cycle across multiple channels.
• Validated ideas internally, presented concepts to clients, and provided functional requirements for developers with site maps, task flows, sketches, and wireframes.
• Grounded design decisions and strategy with user personas, scenarios, and frameworks.

2004–2015

University of Georgia (UGA), Athens, GA

UX Architect

College of Agricultural and Environmental Sciences (CAES) (2012–2015)

• Redesigned academics website to be responsive while aligning with user tasks and business objectives, ultimately increasing student engagement with academic opportunities.
• Conducted competitive analysis, content audit and inventory, keyword trend tracking, and task-based tests to inform user-centered design decisions.
• Refined ideas through iterative navigation trials, lo-fi sketches, high-fidelity Axure prototypes, and proof-of-concept sites in HTML, CSS, and jQuery.
• Architected site structure, website templates, and content mapping in Adobe Experience Manager (AEM). Collaborated with backend developers and content editors to establish content management protocols and component designs.
• Defined user groups, scenarios, tasks, and use cases to evaluate and recommend enterprise content management systems.
• Aggregated, identified, and interpreted user trends to improve site functionality, architecture, and content strategy.
• Evaluated and integrated quality assurance software into an existing web ecosystem.

Lead Web Designer / Front End Developer / Instructional Designer

CAES (2008–2012)

• Led information architecture, concept development, visual design, and front-end development for internal web applications, instructional modules, and websites.
• Consulted with clients and colleagues to assess sites and products for usability, accessibility, technical requirements, and business fit.
• Prepared and taught professional development sessions on best practices for email newsletters and marketing, blogging, web analytics, video captioning, web design, web accessibility, and SEO.
• Recruited, screened, and interviewed new hires. Mentored and supervised web team interns.

Web Designer / Front End Developer

CAES (2004-2008)

• Devised and designed the original Walk Georgia program, a web application promoting physical activity via an online community. This program was awarded $1M by the Coca-Cola Foundation to fund full-time staff, continue outreach, and expand membership.
• Designed and digitized print-on-demand ordering system to replace paper processes. Interviewed and observed users at all points in the system including ordering, fulfillment, accounting, and reporting. Reduced fulfillment time and backlog from 3 months to under 3 weeks.
• Built scalable web template system to standardize more than 200 microsites under single design. System was used by 250+ content managers for over 10,000 pages and supported by dedicated web team.

Prior relevant roles:

• Freelance Web Designer (2000-2015)
• Designer, University Health Center, UGA (2002-2004)
• Flash Developer / Interaction Designer, Athens Technical College (2002-2004)
• Flash Developer / Interaction Designer, UGA (2001-2004)
• Web Designer, CAES, UGA (2000-2002)